The legal dispute between Jacksonville-based peanut company Dee’s Nuts and YouTube sensation Jimmy Donaldson, widely known as “MrBeast,” has officially reached its resolution. The conflict emerged when Dee’s Nuts, a Duval County-based company with a substantial business in gourmet flavored peanuts and merchandise, filed a federal civil lawsuit against Feastables Inc., a company supported by Donaldson. The lawsuit alleged trademark infringement, specifically focusing on Feastables’ candy bar named “DEEZ NUTZ.”
In response to the legal action, a federal judge recently approved a permanent injunction, marking the conclusion of this legal battle. The injunction explicitly prohibits Feastables from utilizing the name “DEEZ NUTZ” or any similar variation that could be deemed confusingly similar to the “Dee’s Nuts” trademark. Although the specific terms of the settlement, including any potential monetary damages, were not disclosed publicly, court documents revealed that Feastables acknowledged the confusing similarity between “DEEZ NUTZ” and the “Dee’s Nuts” trademark.
Feastables, the company supported by MrBeast, has developed a line of products that includes candy bars, prominently featuring the “DEEZ NUTZ” variant. This particular flavor of candy bar became the focal point of the legal dispute due to its name, which Dee’s Nuts considered an infringement on its established trademark. As the legal proceedings have concluded, the injunction serves as a clear directive to Feastables, preventing them from using the contested name for their candy bars.
Despite the legal resolution, the “DEEZ NUTZ” snack bar remains available for purchase on the Feastables website. Priced at $29.99 for a 10-pack, the candy bar’s webpage prominently features a smiling MrBeast holding one of the products. While the specific details of the settlement remain undisclosed, this legal conclusion highlights the significance of protecting trademarks and intellectual property in the business landscape.